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BBA
Marketing Management
Dr. Meera SubramanianPublish With Vaishu
BBA
Marketing Management
Indian Cases & Practice
by Dr. Meera Subramanian
₹360In stock
- ISBN
- 978-93-5000-104-2
- University
- University of Madras
- Course
- BBA
- Semester
- Semester IV
- Edition
- First Edition
- Pages
- 312
- Language
- English
Book information
Marketing fundamentals with contemporary Indian case studies, brand strategy and digital marketing primers.
About the author
DM
Dr. Meera Subramanian
Professor & Head · Department of Management Studies · Loyola College, Chennai
Researcher and author in management studies and organisational behaviour.
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