ADVERTISING AND BRAND COMMUNICATION

Name: ADVERTISING AND BRAND COMMUNICATION
Price: 150 INR
Availability: InStock
Author: Ms. RADHINEE BABU
ISBN: 978-81-685307-0-6

by Ms. RADHINEE BABU

₹150In stock

ISBN: 978-81-685307-0-6
University: University of Madras
Course: B.Sc (Visual Communication)
Semester: III
Pages: 105
Language: English

Book information

Advertising and Brand Communication provides a comprehensive understanding of the principles, strategies, and creative practices involved in building and promoting successful brands. The book covers advertising concepts, branding, consumer behavior, media planning, digital advertising, integrated marketing communication, and brand management. Designed for students, educators, marketing professionals, and entrepreneurs, it offers practical insights into creating impactful advertising campaigns and strong brand identities.

About the author

Ms. RADHINEE BABU

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