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BBA
INTERNATIONAL BUSINESS
by Dr. M. ILAMATHI, Dr. H. DIVYAA
₹130In stock
- ISBN
- 978-81-994049-4-6
- University
- University of Madras
- Course
- BBA
- Semester
- V
- Pages
- 66
- Language
- English
Book information
International Business provides a comprehensive understanding of global business practices, international trade, and cross-border business operations. The book covers globalization, international marketing, foreign trade, global finance, multinational corporations, international business strategies, and the legal and cultural aspects of conducting business worldwide. Designed for students, educators, entrepreneurs, and business professionals, it offers practical insights into succeeding in the global marketplace.
Written by
DM
Dr. M. ILAMATHI
DH
Dr. H. DIVYAA
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