SERVICE MARKETING

Name: SERVICE MARKETING
Price: 220 INR
Availability: InStock
ISBN: 978-81-994049-7-7

by Ms. B. SANTHAVATHANI, Ms. MOHANA PRIYA V, Ms. KRISHNA PRIYA S, Ms. S. SARANYA

₹220In stock

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ISBN: 978-81-994049-7-7
University: University of Madras
Course: BBA
Semester: III
Pages: 189
Language: English

Book information

Service Marketing provides a comprehensive understanding of the principles and strategies involved in marketing services across various industries. The book covers service quality, customer relationship management, consumer behavior, service design, branding, digital service marketing, and customer satisfaction. Designed for students, educators, entrepreneurs, and marketing professionals, it offers practical insights into delivering exceptional customer experiences and achieving sustainable business growth.

Written by

MB

Ms. B. SANTHAVATHANI

MM

Ms. MOHANA PRIYA V

MK

Ms. KRISHNA PRIYA S

MS

Ms. S. SARANYA

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