BBA

MARKETING MANAGEMENT

Name: MARKETING MANAGEMENT
Price: 130 INR
Availability: InStock
ISBN: 978-81-985591-6-6

by Dr. H. DIVYAA, Dr. M. ILAMATHI

₹130In stock

ISBN: 978-81-985591-6-6
University: University of Madras
Course: BBA
Pages: 64
Language: English

Book information

Marketing Management provides a comprehensive understanding of the principles, strategies, and practices of modern marketing. The book covers consumer behavior, market research, product development, pricing, branding, promotion, distribution, digital marketing, and strategic marketing planning. Designed for students, educators, entrepreneurs, and marketing professionals, it offers practical insights into creating customer value and achieving organizational success in a competitive marketplace.

Written by

Dr. H. DIVYAA

Dr. M. ILAMATHI

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